Strategic Advisory · Commercial Acceleration · Energy Transition

Where technical expertise
meets commercial impact

Meridian GX helps energy transition technology companies move beyond product-centric selling toward strategically driven conversations; focused on business impact, decarbonization outcomes, and long-term commercial traction.

Explore our services About Marinma Dorado
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What we do

Commercial acceleration for
complex energy markets

We sit at the intersection of commercialization, strategic relationship building, industrial market insight, and stakeholder alignment; serving technology providers and industrial players navigating CCS, hydrogen, and industrial decarbonization.

Carbon Capture & Storage Hydrogen Industrial Decarbonization Sustainable Infrastructure Energy Transition Technologies B2B Enterprise Sales
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Strategic Advisory
Commercialization strategy, market positioning, ecosystem mapping, and stakeholder engagement for energy transition players.
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Sales Leadership Development
Transforming technical sales cultures into commercially intelligent, consultative organizations; from team to leadership level.
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Technical Sales Transformation
Moving engineering-driven sales teams from product obsession toward business-driver conversations and value-based positioning.
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Ecosystem Connection
Strategic partnership facilitation and business development acceleration across industrial decarbonization networks.
Advisory Services

Strategic advisory for the
energy transition ecosystem

Meridian GX helps connect energy transition technology companies with the financial, operational, and human drivers of industrial clients navigating decarbonization. Our approach combines deep technical sales experience, executive-level relationship building, and the ability to connect diverse stakeholders across industry ecosystems.

Commercialization Strategy
Develop market entry and growth strategies tailored to the complexity of energy transition markets; including stakeholder mapping, value proposition refinement, and commercial pathway design.
Market Positioning
Define how your technology or service is positioned against industrial buyer needs, regulatory drivers, and the competitive landscape in CCS, hydrogen, and decarbonization markets.
Business Development Acceleration
Identify and unlock commercial opportunities faster by building structured pipeline approaches and engagement frameworks suited to long-cycle industrial deals.
Executive-Level Relationship Building
Navigate complex industrial organizations by engaging the right stakeholders at the right level; from technical champions to C-suite decision makers.
Strategic Partnership Facilitation
Connect technology providers with industrial operators, investors, and ecosystem partners to create meaningful commercial relationships and alliance opportunities.
Stakeholder Alignment
Build consensus across complex decision-making units; aligning technical, financial, and executive stakeholders around shared decarbonization goals and commercial outcomes.
Industrial Market Insight
Understand the decision dynamics, investment cycles, and operational drivers shaping how industrial buyers evaluate and adopt energy transition technologies.
Ecosystem Mapping
Chart the actors, relationships, and dependencies across complex energy transition ecosystems to identify strategic leverage points and partnership opportunities.
Sales Leadership Development

Commercial capability transformation
for technical organizations

This is not generic sales training. Meridian GX delivers commercial capability transformation; upgrading technical sales cultures, teaching consultative commercialization, and developing commercially intelligent sales leadership for energy transition companies.

From
  • Technical product selling
  • Product obsession
  • Reactive, discount-driven
  • Weak deal qualification
  • Sales managers as super-reps
→
To
  • Business-driven commercial leadership
  • Strategic value conversations
  • Proactive, impact-focused selling
  • Rigorous pipeline qualification
  • Sales leaders as commercial coaches
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Sales Manager as Coach
Develop sales managers into commercial coaches who multiply team performance rather than carry it themselves.
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Consultative Selling
Train technical sales teams to lead business-driver conversations, qualify rigorously, and reduce discount dependency.
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Executive Engagement
Develop the executive presence and strategic fluency needed to engage senior industrial decision makers effectively.
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Coaching Culture Implementation
Embed entrepreneurial thinking, customer understanding, and strategic selling as organizational capabilities; not one-off events.
About

The person behind
Meridian GX

Marinma Dorado
Marinma Dorado
Founder · Meridian GX Commercial

With nearly two decades of experience in energy software and commercial strategy, Marinma Dorado is a senior energy sales professional who has built deep expertise at the intersection of technology commercialization and industrial buyer psychology.

Marinma founded Meridian GX to serve a gap she experienced firsthand: energy transition technology companies with exceptional products but underdeveloped commercial capabilities; teams that speak technology fluently but struggle to connect with the strategic and operational priorities of industrial buyers.

Her approach combines technical credibility, executive-level relationship building, and a rare ability to bridge engineering-driven organizations with the language of business impact and decarbonization outcomes.

Nearly 20 years in energy software and commercial strategy
Executive-level enterprise sales and stakeholder engagement
Founder; Meridian GX — strategic advisory and commercial acceleration
Based in Delft, Netherlands · Serving global energy transition markets
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Ready to accelerate your commercial strategy?

Let's explore how Meridian GX can support your energy transition journey; from commercial strategy to sales leadership transformation.

Get in touch
Contact

Let's start a
conversation

Whether you're a technology provider looking to accelerate commercial traction, or an industrial organization navigating the energy transition, Meridian GX would be glad to explore how we can support your goals.

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Email
Md@meridiangx.com
in
LinkedIn
linkedin.com/in/marinmadorado
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Location
Delft, Netherlands · Global markets
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